Ross Levinsohn Has Had a Storied Career
Ross Levinsohn is currently serving as the CEO of Sports Illustrated and Maven. He was named Sports Illustrated’s top executive in October 2019 and took over as Maven’s CEO in August 2020. Let’s take a closer look at Levinsohn’s experiences prior to obtaining these roles and how he plans to keep print publishing relevant in the 21st century.
Levinsohn Began the 21st Century By Joining Fox Interactive Media
At the beginning of the 21st century, Levinsohn was tasked with helping a small digital offshoot obtain market share in the United States. Over the next six years, he helped Fox Interactive Media grow into one of the largest content providers in the world. Today, Fox Sports One boasts a daily viewership that totals in the millions, and it also has a robust streaming service that allows sports fans to watch their favorite teams whenever they want.
He Would Serve as CEO of Multiple Companies Before Joining Sports Illustrated
In 2013, he became a CEO for the first time when he was hired by Guggenheim Digital Media. In 2017, he would become the top executive of Tribune Interactive, and while there, Ross Levinsohn would be in charge of the Los Angeles Times.
What Levinsohn Did to Help Sports Illustrated Survive
Immediately upon being hired by Sports Illustrated, he pivoted away from the publication’s focus on producing cheap digital content. Today, the magazine focuses on telling in-depth stories that resonate with readers and help it become an authoritative voice in the sporting news world.
Maven Publishes Sports Illustrated
Maven provides the tools that more than 300 brands use to create, publish and distribute its content. In August 2020, Levinsohn became the company’s CEO after its founder stepped down to focus on other priorities. Leaders within the organization say that Levinsohn has the skills and talent to help the publisher grow and thrive in a 21st century business environment.